Get to know your Pure Body Team…
At Pure Body Day Spa, we're proud to offer a welcoming space where self-care, relaxation, and beauty come together. Our team is made up of talented professionals who each bring their own specialties and passion to helping our clients feel their best.
Whether you're a longtime client or it's been a while since your last visit, we're taking a moment to celebrate our team, highlight the services we offer, and help you discover something new!
Meet the Team Behind Your Self-Care
Every member of our team brings something special to Pure Body Day Spa. From skincare knowledge to beauty enhancements, our goal is to help you feel comfortable, confident, and cared for at every appointment.
Kaitlin Freeman — Owner, Massage Therapist, Cosmetologist, Yoga Instructor
Meet Kaitlin!
For Kaitlin Freeman, Pure Body Day Spa has always been about more than beauty and relaxation. Her vision was to create a welcoming environment where like-minded people could come together to heal, recharge, and rejuvenate through services that embrace a natural and holistic approach to wellness.
For the past 10 years, Kaitlin has continued to grow and evolve Pure Body Day Spa, expanding its offerings to welcome even more guests to experience new services, classes, and thoughtfully selected products.
Having grown up in Avon and now raising her own family here, Kaitlin has a deep connection to the community. She is passionate about bringing people from Avon and neighboring towns together to discover everything the area has to offer, including the unique experiences and services available right here at Pure Body Day Spa.
With 15 years as a licensed massage therapist, over 15 years as a licensed cosmetologist, and 15 years as a certified yoga instructor, Kaitlin brings a wealth of knowledge and experience to her work. Her diverse background reflects her belief that caring for ourselves goes beyond the surface — it's about supporting our overall well-being, feeling confident, and making time to reconnect with ourselves.
As the owner of Pure Body Day Spa, Kaitlin is proud to bring together a team of talented professionals who each contribute their own skills and specialties to the spa.
Her favorite part? Continuing to discover new ways to help people feel their best while creating a space where clients can explore services, learn something new, and feel at home.
Whether you're visiting for massage, beauty services, wellness experiences, or skincare, Kaitlin invites you to explore all that Pure Body Day Spa has to offer.
We're so happy you're here, and we look forward to being part of your self-care journey!
Services: Massage, Skincare, Waxing, Yoga (coming soon!)
Martha Jane Coleman — Hair Stylist, Day maker
Meet Martha Jane!
If you’ve met Martha Jane Coleman, you know she brings more than great hair to the salon — she brings energy, creativity, and a genuine desire to make someone’s day!
Martha Jane comes to work with one intention: to be a day maker, creating a little magic for others, with others. With nearly two decades of experience in the hair industry, she is excited to bring her passion, talent, and expertise to the salon at Pure Body Day Spa.
And for Martha Jane, this opportunity means so much more than another place to work. Having grown up in Avon, she is thrilled to continue building her career in the very community that helped shape her.
As she puts it:
“This opportunity to continue my career, building my business in the community that built me gives me goosebumps! And to be doing it with the leadership that has grown Pure Body Day Spa to this phase… I am just so grateful! Ooo and excited… really excited!!”
Her journey has taken her from Avon to SUNY Geneseo, where she studied business, to Paul Mitchell The School in North Carolina, where she earned her cosmetology and instructor licenses. She went on to work as a hairstylist at a Paul Mitchell Focus Salon before returning to New York to build her business from the ground up as a hairstylist and educator.
Along the way came marriage, two amazing children, and 15+ years of styling, cutting, coloring, and creating beautiful looks for clients — including wedding hair throughout the Rochester area.
Now, Martha Jane is bringing all of that experience and enthusiasm home to Avon and the 14414 community!
What can you book with Martha Jane?
From haircuts and custom color to styling and special-event looks, Martha Jane loves helping clients feel confident, refreshed, and ready for whatever their day brings.
And while you're visiting the spa, take the opportunity to explore our other services, too! From massage and skincare to brows, lashes, and wellness experiences, our team offers so many ways to make time for yourself.
Services: All Hair Services
Kailyn Sherman — Skincare Specialist
Meet Kailyn!
Great skincare starts with feeling comfortable, cared for, and confident in your own skin — and that is exactly what Kailyn Sherman hopes to bring to every client who walks through her door!
A recent graduate of Shear Ego’s esthetics program, Kailyn is excited to begin this next chapter doing what she loves most: helping others feel confident in their own skin.
With a passion for skincare and self-care, Kailyn believes every client deserves a personalized experience tailored to their unique skin concerns, needs, and goals. Her approach is all about creating a relaxing, welcoming environment where clients can take a break from the busyness of everyday life, unwind, and enjoy a little time for themselves.
Known for her warm and friendly personality, Kailyn loves building genuine connections with her clients. She understands that everyone's skin is different, and she strives to help each person feel comfortable, confident, and supported throughout their skincare journey.
Whether you're looking to refresh your complexion, establish a consistent skincare routine, or simply make more time for yourself, Kailyn is excited to help you discover what works best for you.
Ready to give your skin some extra love?
Book a skincare appointment with Kailyn and let her help you take the next step toward your skincare goals. You can also explore our professional skincare products to help maintain your results at home between visits.
We're excited to have Kailyn as part of the Pure Body Day Spa family and can't wait for you to get to know her!
Explore Everything We Have to Offer
You may have a favorite treatment you book regularly, but there are plenty of other ways to enjoy your time at Pure Body Day Spa!
Skincare: Personalized treatments to support your skin goals.
Lash Services: Enhance your natural lashes with a lash lift or lash extensions
Brow Services: Define, shape, and enhance your brows.
Waxing: Professional hair removal to help you maintain your routine.
Professional Skincare Products: Find products selected to help support your skin between appointments.
Your Invitation to Try Something New
We love seeing our clients find new favorites! If you typically book the same service every visit, consider asking us about another treatment that could complement your routine.
Not sure where to start? Ask your current provider for a recommendation or inquire about another member of our team who specializes in the service you're interested in.
Our providers each have their own areas of expertise, and discovering another service is a wonderful way to get even more out of your visits.
Thank You for Being Part of Our Spa Family
Pure Body Day Spa wouldn't be what it is without our incredible clients and dedicated team. Thank you for trusting us with your self-care and continuing to support our small business.
We look forward to welcoming you back, introducing you to new services, and helping you make time for yourself.
Ready to try something new? Explore our services and book your next appointment with Pure Body Day Spa!
